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TIME: Almanac 1990
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1990 Time Magazine Compact Almanac, The (1991)(Time).iso
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time
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022089
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02208900.011
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1990-09-17
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BUSINESS, Page 75Business NotesAUTO RENTALSFins in the Fast Lane
Most auto-rental customers want brand-new models with few miles
on them. But National Car Rental is assembling a fleet for
motorists who prefer cars with tail fins, gleaming chrome and wide
whitewalls. At several of National's major outlets in Florida and
California, the agency has begun offering dozens of carefully
restored 1950s and '60s autos. Among them: Thunderbirds, Buick
Roadmasters and even Studebakers.
The classic cars cost a relatively reasonable $50 per day and
30 cents per mile, but customers must belong to National's
frequent-renter program (fee: $50 per year). The agency finds that
drivers treat the vehicles with tender loving care. Says a National
spokesman: "The cars often come back waxed and polished -- better
than when we rented them."